First Calls Guide
Now that you have a shortlist, be prepared for your first calls. Create your first call list below. Here is some other helpful information.
What to expect on each call
✓Each call takes just a few minutes
✓You're gathering information, not committing to anything
✓Most communities will be friendly and helpful
✓Pay attention to how the call feels, not just what they say
✓If they pressure you, that tells you something
Read before you call
Navigating the Senior Living Search on Your Terms
Understanding the sales process you are entering, and how to lead the conversation yourself.
Read the article →
How to start each call
Ask for the Admissions Coordinator or Community Relations Director — not the front desk.
"We're gathering information for a possible move. I'd like to ask a few questions to see if your community might be a fit before scheduling a visit."
You don't need to say anything else to get started. This opening puts you in control and sets the right tone.